Started as an independent social media marketing company servicing clients in the greater Detroit Mi. area, Taylered Imaging prides itself on tailored marketing to optimize sales. As of July of 2016 Taylered Imaging and de'Rene' Studios have combined forming de'rene Recordings.
My services will be offered nationally and abroad. I would focus marketing campaigns in the united states urban underground music scenes. The target market would be young black female soul vocalist, focused on brand enhancement services. I would market at the NBA all-star weekend, and also trough ad campaigns as touched on in the previous paragraph. Seeing that my service wouldn’t require an outside distribution entity, I’d be using a vertical forward distribution system.
The product I will be offering is a brand marketing service for artists and record labels. Based on research, the product appeal of this particular service is high. In the music business and life alike brand awareness and brand exposure are key to professional and social advancement. By offering a results driven service, and establishing a healthy satisfied customer base, the services proposed would fulfill a demand in the market. Based on the use of marketing service in the past, major artist have seen tangible improvements in their careers professionally. My service would differ from the competition by catering to not only major acts but labels as well.
The price for product would be determined on a case by case scenario. A budget analysis as well as service layout would be personal to the client. Clients would know going in that the service will be on par with compensation. I would use a Competition based pricing. Brand loyalty is important, and I would want to establish a strong brand loyalty with my clients. By offering a loss leader pricing structure i plan to achieve that. I would price our flagship branding service lower than others in hopes of attracting and maintaining clients. I chose this pricing structure because it offers both consumer and producer flexibility and assurance. The competition based element of my pricing structure shows the consumer my confidence in my services.
The promotion activities will be done through on broadcast advertisements as well as internet marketing. I would implement a pull strategy. This is most effective, due to the company’s direct marketing to the consumer. I would offer consumer based incentives. Tailor ad messages to the consumer’s psychological factors.